Coaching is four jobs. Only one is the call.

From outside, coaching looks like one job. An hour on a call, then another hour a week later.

From inside it's four jobs stacked on each other, and only one of them happens on the call. There's the thing you explain to every new client in their first three weeks, more or less word for word. There's the six days in between, where the work gets done or it doesn't. There's the group, if you run one. And there's the arithmetic of remembering who has finished what, which at the moment lives across a notebook, a spreadsheet, your sent folder and the top of your head.

CourseSpaces has a place for each of those four. This page is about how well each place holds, and where it doesn't.

First, the things it won't do

A course platform for coaches won't find you clients, and this one doesn't pretend to. There's no ad manager, no lead pipeline, no funnel builder, and nothing in it that fills a thin diary. If the problem this month is that the calls aren't booked, this isn't the purchase that fixes it, and you should keep your money until it is.

What it holds is the delivery half. The material, the weeks in between, the group, the record of who did what. For a coach whose material already exists in some form, which is most of them, setting that up is two or three evenings. It's longer if you're writing the material as you go, and I'd rather you budget for that now than find it out on a Saturday. You should also weigh that we're small and new next to Kajabi or Thinkific, both of which have been doing this for years and connect to far more other software than we do.

Part one: the explanation you've given two hundred times

The generated course, with three sections and fifteen lessons. All of it editable.
The generated course, with three sections and fifteen lessons. All of it editable.

Every coach has one. The model you draw on paper in session two. The bit about how the first two weeks usually feel. The four questions you ask before anybody sets a goal. You've said it so often you've stopped hearing yourself, and you'll say it again on Tuesday at ten.

That's a course. It doesn't stop being a course because you deliver it out loud.

So it's the first thing to move, not because it's the most valuable part of what you do but because it's the part you repeat. You describe it in a sentence or two, and the AI course builder writes a first draft: sections, lessons, the whole outline, in about ninety seconds. What comes back isn't finished and isn't meant to be. The point is that you spend your evening editing rather than facing an empty page, and editing is a job you can do while tired.

A lesson can be text, video, audio, a PDF, a quiz or an assignment. So the worksheet you currently email as an attachment can become something they fill in where you can see it, which matters more than it sounds like it does.

Part two: the six days nobody watches

The automatic emails, each one triggered by something the client does or doesn't do.
The automatic emails, each one triggered by something the client does or doesn't do.

An opinion nobody asked for. "Accountability" is a perfectly good idea wearing a ruined word. It got taken by the people selling five in the morning and cold showers, and now half the coaches I talk to won't put it in their own copy, even though it's most of what their clients are paying for. I don't have a better word. I just resent losing that one.

The mechanics of it, though, are the part of coaching software that either exists or doesn't. Lessons can be released on a schedule instead of all at once, so week three arrives in week three. Automatic emails go out when a client finishes something, or when they've gone quiet. Habit challenges with daily check-ins cover the coaching that's a daily practice rather than a weekly conversation. Assignments come back to you and you mark them with written feedback. And there's one-to-one chat, so a Thursday question arrives in one place rather than turning up by WhatsApp, Instagram and email on three separate days, each of which you answer as though it's the first time.

Whether any of that makes a client more likely to finish, I can't tell you. We haven't measured it and I'm not going to quote you a number we don't have.

Part three: the room where clients meet each other

Eleven chairs out. The chairs are the easy part.
Eleven chairs out. The chairs are the easy part.

If you run a group programme, the group needs somewhere that isn't a social network. You get unlimited communities on the plan, posts can wait for your approval before they appear, and the whole thing sits behind the same login as the courses and the chat.

Worth saying: this is the part most likely to sit empty. Nine people who started in different months aren't a group yet, and no software makes them one. A cohort that begins together on the same Monday usually works. A rolling intake usually needs you in there posting first, for longer than you expect.

Part four: knowing who has actually done the work

The statistics screen. It fills up as your clients work through lessons.
The statistics screen. It fills up as your clients work through lessons.

This is the one coaches underrate until they have it. Your dashboard shows what each client has opened, what they've completed and where they stopped, and the statistics screen fills in as they work through lessons.

The practical effect is on how a call opens. Instead of five minutes of "how did you get on with the reading", you already know that they did weeks one and two in a single sitting, then stopped on the exercise about boundaries, and you can start there. That's not a feature so much as it is fifteen minutes handed back to every session you run, and it's the thing I'd point at first if somebody asked what changes.

What your client sees when they log in

Your logo, your colour, your name across the top. Not ours. Their courses, their group, their messages and anything else you've given them, in one place, on a phone or a laptop.

If you want to judge whether we're the sort of company that owns up to things, the changelog is public and has 64 dated entries in it, including the ones where something we shipped didn't work.

Four kinds of coaching this doesn't suit

  • If most of your income comes from selling to people who've never met you, and volume email to a cold list is how you do it, the larger platforms are built around that job and we aren't.
  • If this has to bolt onto a stack of tools you've already wired together, we connect to far fewer things than the big names do.
  • If your coaching is purely live and there's nothing you'd ever hand a client between sessions, most of what's described above will sit unused and you'd be paying for it anyway.
  • You can point your own domain at your portal. What we do not offer is full white-label hosting, where every address a student sees is yours.

What $47 a month covers

One flat price, no tiers to decode. That includes unlimited courses and products, up to 1,000 active students, hosted video with 1TB of bandwidth a month, AI course generation, the AI assistant with 1,500 messages a month, unlimited communities and one-to-one chat.

We take 0% of what you sell. You connect your own Stripe account, Stripe charges its usual 2.9% plus 30 cents, and nothing further comes to us. There's a 30-day money-back guarantee. Justine Lette, who runs Hypnosis New Zealand, was paying over $100 a month elsewhere and using a fraction of it.

Nothing new appears on the bill in a month when a programme sells well.

Try it on a client you already have

Three sessions this week. Those three are enough to test it with.
Three sessions this week. Those three are enough to test it with.

There's a 30-day free trial and it doesn't ask for a card.

Don't move your whole practice. Take the explanation you give every new client, put that one thing in, add the two or three people you're working with right now, and leave everything you currently pay for running exactly as it is. Three weeks later you'll know from your own dashboard whether they opened it, and that's a better answer than any page like this one can give you.